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| | Anthony Bajoras | Anthony Bajoras
President, Co-Founder
Move Marketing
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As the President and Co-Founder of m o v e marketing, Anthony Bajoras has lead the development of innovative search marketing solutions and created a unique organizational culture that has helped grow m o v e from a start-up to an industry leader in performance search engine marketing.
Since 1999, m o v e marketing's performance marketing solutions have generated an estimated $2.5 Billion in online sales, millions of leads, and valuable brand awareness for a portfolio of more than 400 clients, ranging from start-up to Fortune 500.
m o v e marketing is part of the m o v e network of companies, together with m o v e software and m o v e people, they offer pay-per-click campaign management, custom search marketing software solutions, and SEM/SEO recruiting to empower businesses with results-driven search engine marketing solutions.
Prior to co-founding m o v e, Anthony was Director of Business Development and Strategic Partnerships for DIRECTV Broadband and Vice President of Business Development for E-Tropolis, a Chicago based start-up ISP and community/social marketing innovator.
In addition to an undergraduate degree in Business Management and Entrepreneurship from DePaul University in Chicago, Anthony has also pursued non-degree graduate and undergraduate studies in Design and Engineering at Northwestern University, Illinois Institute of Technology, and Arizona State University.
| | Kelly Mangis Beam | Kelly Mangis Beam
Director, E-Commerce Planning & Product Development
The Discovery Channel Store
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Until she started with the Discovery Channel Store in 2004, Ms. Beam seemed to be working her way backwards in the consumer life cycle, from kids to marriage to dating. She started her online career in 1997 as a Producer at Disney.com (kids). There, she produced more than 15 CD-ROMs and coordinated an extensive site redesign in dual versions, Flash and HTML. After Disney, Ms. Beam became Senior Product Manager at WeddingChannel.com (marriage), where she created online gift registry for Macy’s and Bloomingdale’s, and developed many new features and sections such as health & fitness, travel, home improvement, couture fashion and the ability to “try on” gowns with a virtual model. Finally, Ms. Beam did her part for singles everywhere at Match.com (dating), where she worked with Ph.D. psychologists to develop a fun, statistically based interactive relationship quiz.
Prior to her work in the Internet industry, Ms. Beam was a professional stage manager for regional and Off-Broadway theatres. She also taught stage management at the University of Virginia and American University. Ms. Beam holds a BA from the University of Virginia and an MPA from Harvard. She is a passionate believer that companies can do well by doing good, particularly through cause marketing and corporate social responsibility efforts.
| | Mr. Al Bessin | Mr. Al Bessin
Partner
LENSER
512 351 8197
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Al Bessin is an entrepreneurial, multi-channel executive with over 25 years of experience. Most recently, Al served as co-CEO for The GolfWorks, a multi-channel retailer and wholesaler of golf clubmaking and repair products. Prior to that he was the COO for Musician’s Friend, the world’s largest music gear catalog and eCommerce retailer. He has also served as vice president at Golfsmith, a golf equipment multi-channel retailer, and has worked with dealer strategic planning for Apple Computer. Additionally, he headed the field organization for a regional chain of computer dealers.
Al has worked in every aspect of catalog, e-commerce and retail operations, including marketing, circulation, operations and finance, both at strategic and hands-on levels. He has experience with small- and medium-sized start-ups, high growth companies, and turn-arounds, both nationally and internationally. He has also worked with the investment banking community on several mergers and acquisitions.
Al joined LENSER as a consulting partner in 2005. As a recognized expert in retail and direct marketing, he has spoken at many conferences, including the DMA Catalog Conference, investment banking conferences, and at user group meetings for catalog management software companies.
Al has a Bachelor’s Degree from the University of California, Berkeley and graduated at the top of his class with an MBA from the Cox School of Business at Southern Methodist University in Dallas.
| | Tony Biancalana | Tony Biancalana
Director Retail Category
AOL
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Tony Biancalana, Director, Retail Category at AOL, is focused on merging the ever-changing online marketing landscape with the evolving needs of our retail partners. Specifically, this means helping retailers find the right combination of branding, product search, general search, & unique strategic initiatives to meet their objectives of driving sales online and in their stores. Formerly an ad executive at Yahoo! from 1998-2005, Tony helped move Yahoo!'s sales and ecommerce strategies from "new" to mainstream media. He was a key member of the team that developed the current Yahoo Shopping format. He also created strategic marketing programs for Fortune 500 clients such as Target, Best Buy, and Nestle. Prior to Yahoo, Tony spent 10 years in the off-line media business working in the retail verticals of both the Chicago Tribune & Los Angeles Times, working with partners such as Target, Best Buy, & Sears.
| | Peter Cobb | Peter Cobb
Co-Founder, Senior Vice President
eBags, Inc
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Peter is a Co-founder and Senior Vice President for eBags, Inc. During his tenure he has been responsible for marketing efforts including online and offline advertising, public relations, and the affiliate program. Peter also heads up the company’s Global Technology Services efforts involving building and managing e-commerce websites for global brands such as Tumi.com.
eBags.com launched March 1999 and has over 19,000 products and 330 top brands ranging from Kate Spade to Samsonite to JanSport. Since inception, the company has experienced sales growth of over 40% per year and has sold over 4.6 million bags. eBags has been cash flow profitable the last three years. In addition, eBags built and manages the global e-commerce initiative for TUMI.com, a prestige luggage and briefcase company. eBags also runs 6pm.com, an online retail site featuring over 250 brands of shoes, bags and accessories.
In seven years, eBags.com has built a database of 2.3 million members and was named “Website of the Year” four of the last six years by Multichannel Merchant magazine. In addition, eBags was named Email Marketer of the Year as recognition of its successful email marketing program.
Peter was named 2003 Colorado Marketer of the Year by the American Marketing Association. He was formerly responsible for marketing at Samsonite and received his MBA from Northwestern’s Kellogg School of Graduate Management.
| | Matt Corey | Matt Corey
Vice-President Marketing
Golfsmith International
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Matt Corey is the Vice President of Marketing for Golfsmith International, a multi-channel golf and tennis retailer based in Austin, Texas, where he is responsible for managing the company’s multi-channel marketing strategies, Internet and call center operations and visual merchandising. Prior to joining Golfsmith in the fall of 2004, Matt was the VP of Marketing and E-Commerce for The Bombay Company, a home furnishings and accessories company based in Fort Worth, Texas. Matt has also worked for The Home Depot where he helped lead the company’s nationwide e-commerce launch, and BellSouth where he managed marketing and product development strategies for the company’s New Media Ventures division.
Matt holds a bachelor’s degree in public relations from the University of Florida and a master’s degree in business from Georgia Tech.
| | Craig Danuloff | Craig Danuloff
Founder and President
Commerce360
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Craig Danuloff is the Founder and President of Commerce360, which provides an outsourced solution to the complicated problem of online marketing. He is a sought after strategist and search marketing expert, and works with clients ranging from venture-backed startups to the Fortune 500.
Craig has been involved in online commerce since 1994, when he founded iCat Corporation, an early developer of ecommerce software, which was acquired by Intel in 1998. He has been featured in Forbes Magazine, on CNBC-TV, and was recognized by Red Herring magazine as one of the Technology Elite 100. He later spent two years as a Venture Capitalist. Craig is the author of over 20 best selling computer books, numerous magazine articles, and a frequent speaker at industry conferences.
| | Mr. Kevin Ertell | Mr. Kevin Ertell
SVP, e-Business
Borders, Inc.
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Kevin Ertell, Senior Vice President of E-Business for Borders Group, Inc., is a 20+ year veteran of the specialty retail industry and has been a leader in e-commerce since 1997. Kevin heads the development and operation of the new Borders.com and is spearheading digital business efforts as part of Borders Group’s overall cross-channel strategy, which Kevin had a leading role in developing. Before taking on the .com and digital business initiatives for Borders, Kevin was instrumental in launching the highly successful Borders Rewards® customer loyalty program, which now has more than 27 million members, making this program one of the largest of its type in specialty retail. He has also been responsible for spearheading all of the brand’s e-mail marketing, advertising and CRM programs, which have been recognized as industry-leading. Prior to joining Borders in August 2005, Kevin spent more than 20 years with Tower Records, most recently serving as Senior Vice President of TowerRecords.com. Kevin's retail-focused marketing and technology skills and experience are ideally suited for his e-business and digital business leadership roles at Borders. His customer focused approach both informs and drives his efforts to create highly valued and innovative services and promotions for Borders customers. | | Mr. Pinny Gniwisch | Mr. Pinny Gniwisch
Founder and EVP Marketing
Ice.com
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Mr. Pinny Gniwisch is the Founder of ice.com, an online jewelry retailer, established in 1999. Since its inception, ice.com has risen in the ranks of successful online retailers, quickly reaching into the top 200 most profitable online retailers and the top 2 for jewelry alone. Ice.com has grown over the past year by a solid 45%. And this year, 70% in the first quarter alone by focusing on creative ways to drive online traffic and sales. Names like Yahoo, AOL, MSN, MyPoints, Modern Bride to name a few have all entered into agreements with ice.com because of their belief in the product line and knowledge of the jewelry business, as well as Pinny's track record of successful endeavors. He has consulted for companies including Best Buy, Target and Victoria's Secret on internet marketing and merchandising. He has also been quoted in many well know publications like Forbes, Wall Street Journal, Gartner group. In the last 2 months ice.com has added diamond.com to it’s roster of brands with his vision to compete in the loose diamond market. Pinny is a graduate from the Rabbinical College of America with a Masters in Jewish Law and History he currently runs a children’s organization in Montreal called the "The Living Legacy”. | | Chip Hall | Chip Hall
Senior Director Global Strategic Partnerships
Yahoo
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Chip Hall joined Yahoo! in 2004 and focuses on creating strategic growth opportunities with the company’s leading retail partners. In his role, Hall focuses on matching the strategic business assets of Yahoo! and its partners to create new and incremental revenue streams. He currently leads Yahoo!’s efforts to deliver retail trade marketing solutions that effectively serve today’s research online and buy offline (“ROBO”) consumer shopping behavior.
Over the past three years, Hall has helped strengthen the marketing positions of leading brands such as Target, Wal-Mart, Best Buy and eBay through innovative partnering models. He led the Target/Yahoo! photos relationship, bringing incremental visits to the store while creating a convenient local store printing option for Yahoo! users. Hall also led the eBay/Yahoo! partnership, helping eBay better monetize its site traffic while enlarging Yahoo!’s media reach and inventory.
Hall brings 14 years of strategic Internet marketing and business development to his role. Before coming to Yahoo!, Hall was the CEO of Fluid Inc., an IT-Services firm specializing in shopping cart technology for retailers such as North Face, and was also a partner at Fluid Ventures, an early stage venture firm. Prior to Fluid, Inc., Hall was a founder of Release Software where he developed digital rights management and online distribution plans for Egghead Software, HP, Symantec and Intuit. He also worked at Organic Online where he sold the first online commerce solutions to retailers such as Starbucks, Home Depot and AutoZone. Hall started his career at Niehaus Ryan Wong supporting public relations efforts for early Internet pioneers such as The WELL, Verisign and Virtual Vineyards and was Yahoo!’s PR representative the year after it raised its first venture funding.
Hall is a graduate of Stanford University and holds an MBA from UC-Berkeley’s Haas School of Business.
| | Ethan Holland | Ethan Holland
E-commerce Manager
Jewelry Television
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Ethan Holland is e-commerce manager for Jewelry Television, the 15th
largest jewelry retailer in the US. JTV.com leverages Jewelry
Television's base of 70 million viewers and enjoys access to broadband
video and interactive media. Prior to joining Jewelry Television, Ethan
served for six years as Director of E-commerce for the Burpee Seed
Company, a 130-year-old gardening catalog. Burpee's brand and embracing
culture graciously allowed Ethan to implement social networking add-ons
such as user-generated reviews, photos on Flickr, homebrewed RSS
feeds, a blog, Feedburner, Technorati tags and del.icio.us.
Burpee's online community showcases nearly two thousand gardening photos
submitted by customers. Using RSS, Burpee maintains year-round, daily opt-in
contact with customers- a value for seasonal brands and difficult
through other channels such as email. Ethan has a degree in EnglishLiterature from Swarthmore College.
| | Mr. Mitch Joel | Mr. Mitch Joel
President
Twist Image
514-987-9992
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When Google wanted to explain online marketing to the top retailers in the United States (including Wal-Mart, Coscto, Sears and Sephora), they brought Mitch Joel to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the, “Rock Star of Digital Marketing” and in 2006 he was named one of the most influential authorities on Blog Marketing in the world. Mitch Joel is President of Twist Image – an award-winning Digital Marketing agency. He is a marketing and communications visionary, interactive expert, community leader, Blogger and Podcaster
Joel is a Board Member for the Interactive Advertising Bureau Canada and the Canadian Marketing Association. He is an executive for the National Advertising Benevolent Society of Quebec and an instructor of the CMA eMarketing professional certificate course.
Joel is frequently called upon to be a subject matter expert for CTV National News, Canada AM, CBC, The Globe & Mail, The National Post and many other media outlets. He is presently writing his first book, Six Pixels of Separation.
Joel speaks frequently to diverse groups like The Power Within, Google, Microsoft, the Canadian Marketing Association, and has shared the stage with former President of the United States, Bill Clinton, Anthony Robbins and Dr. Phil. | | Ms. Carrie Johnson | Ms. Carrie Johnson
Vice President, Research Director
Forrester Research
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As vice president and research director, Carrie leads a team that researches eBusiness strategies for retail, financial services, travel, and healthcare firms. Carrie’s current research focuses on online and multichannel retailing.
Prior to this position, Carrie spent seven years at Forrester researching the dynamics and growth of online retailing. In this role, she analyzed consumers’ adoption of eCommerce, their multichannel behavior, and how retailers optimize sales to those consumers with key technologies and strategies. In this role, Carrie authored many key Forrester reports, including Forrester’s annual eCommerce forecast. In addition, since 2002, Carrie has been the lead author on The State of Retailing Online, a Shop.org survey conducted by Forrester Research. She has appeared on “NBC Nightly News,” CNBC, and CNNfn to speak about online retail trends and react to various retail news events. She has also been quoted in various newspapers, including The Wall Street Journal, The New York Times, USA Today, and The Boston Globe.
Carrie’s background prior to Forrester includes work at the Harvard Business School, where she wrote case studies on Streamline, Frontgate, PlanetAll, Barnes & Noble, QVC, and TV Guide. She is a magna cum laude graduate of Bowdoin College.
| | Larry Joseloff | Larry Joseloff
Director of Content
Shop.org
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Larry Joseloff is currently the Director of Content for Shop.org where he is responsible for constructing the content and recruiting speakers for Shop.org events. Larry also helped launch the Shop.org blog which has quickly become a popular communication tool for the Shop.org community. Prior to joining Shop.org, Larry served as Marketing Manager for The Discovery Channel where he directed the online affiliate program, along with managing the shopping comparison sites and portal relationships for the retail stores. Previously, Larry served as a Program Manager at Be Free/Commission Junction where he managed affiliate programs for clients such as Expedia, eBay, Gateway Computers and Verizon Wireless. Before joining Commission Junction, Larry was the Manager of Interactive Services for four years at The Electronic Newsstand (enews.com) – the Internet’s first magazine retailer. | | Tom Kersten | Tom Kersten
Senior Manager Retail
MSN
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These days it’s essential for us to understand the demanding retail customer business and drive brand advertising value. There are now more opportunities than ever for retailers to stand out from the crowd of and establish a brand connection with customers to drive more sales.
"I began my career in advertising at the age of five when I appeared in a print campaign for Log Cabin syrup. I’ve been at Microsoft for seven years and have worked with the nation’s top retail advertisers, including Target, Best Buy, Circuit City, and Kohl’s. I’m truly excited about how retail marketers can extend their brand throughout the network today via a plethora of advertising opportunities, such as key sponsorships, rich media, and more."
| | Brian Klais | Brian Klais
Vice President Search
Netconcepts
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As Vice President of Search for Netconcepts, Brian Klais oversees one of the leading natural search marketing practices devoted to helping retailers, brands, and media portals optimize their natural search performance.
Brian has authored seminal works on natural search marketing ? including State of Search Marketing 1.0, published and sold by Catalog Age Magazine in 2002. Brian is a frequently published author and contributor to publications like Multichannel Merchant (formerly Catalog Age), MarketingProfs.com, the American Marketing Association's MarketingPower.com and Opt-In News, and a presenter at DMA conferences such as ACCM (formerly ACC), DMA06, DMA05, and DM Days.
Under his leadership, Netconcepts has become one of the leading voices for search engine ready e-commerce ? listing clients such as REI, Kohls, HSN, Cabela?s, Northern Tool, Verizon Superpages, AOL, as well as agency partners such as Performics.
Prior to joining Netconcepts, Brian was founder and president of Novelon.com a pioneer in electronic publishing and web-based book environments.
| | Sucharita Mulpuru | Sucharita Mulpuru
Senior Analyst, Retail
Forrester Research
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Sucharita is a senior analyst on Forrester’s Consumer Markets team where she focuses primarily on eCommerce, consumer behavior and trends in the online shopping space, technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising.
Prior to Forrester, Sucharita was the director of marketing at Saks Fifth Avenue, where she managed the customer acquisition, retention and market research efforts for the $2 billion luxury retailer’s online channel. Prior to Saks, she held management positions at Toys R Us, where she was a merchant in the Babies R Us division and a store manager in one of the company’s largest toy stores, and at the Walt Disney Company, where she developed and managed marketing plans for new business initiatives including the Disney Stores, the Disney Cruise Line and Club Disney. Additionally, she was involved in the expansion of Cap Cities/ABC properties, specifically ESPN Zone, ESPN Magazine and the Go.com network. She was a member of the founding team at Babystyle, the multimillion dollar, multichannel retailer of maternity and baby products headquartered in Los Angeles. She has authored two non-fiction books and has contributed to Business Week Online.
Sucharita holds a BA in Economics from Harvard University and an MBA from the Stanford Graduate School of Business. | | Paul Nichols | Paul Nichols
Director of Sales
Ebates.com
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Paul Nichols is the Director of Sales at Ebates.com, an incentive-based shopping portal. He has been with Ebates since July of 1999 and has served in several different capacities at Ebates including Director of Business Development and Director of Product. He also created, developed and managed Ebates.com’s own affiliate program. Mr. Nichols has been a guest speaker at many Internet related conferences and symposia. Prior to his career in high tech, Paul was a prosecutor with the San Mateo Count (California) District Attorney’s Office. In that capacity he prosecuted virtually every category of crime, and lectured extensively to law enforcement personnel covering a wide range of topics. | | Mary Beth Padian | Mary Beth Padian
Senior Director Online Malls
Upromise
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As Senior Director of the Upromise Online Mall, Mary Beth is responsible for all merchant development within the Apparel, Department Store, Home, Outlet & Tool categories. Prior to joining Upromise, Mary Beth was VP, Merchant Development for Schoolpop. She has been deeply involved in online loyalty marketing programs for over 6 years and is passionate about the affiliate marketing industry. | | Brian Platter | Brian Platter
General Manager of Home Delivery
Peet's Coffee and Tea
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Brian Platter is General Manager of Home Delivery for Peet’s Coffee & Tea Inc, a specialty coffee roaster and marketer of fresh, deep-roasted whole bean coffee for home and office. He joined the company in 2005 and is responsible for managing Peet’s online, call center and catalog business as well as supporting multi-channel marketing initiatives. Prior to Peet’s, Platter served as the Vice President of Product Management at Coremetrics Inc, the leading web analytics provider for online retailers. As the 6th employee of Digital Impact, Platter served as Digital Impact’s Director of Client Services and Vice President of Product Management from 1998 to 2000. Prior to 1998, Platter led product development efforts at Hewlett-Packard Company and consulting engagements at Gemini Management Consulting.
Platter earned a B.S. in Mechanical Engineering from the University of Colorado, and an MBA from Stanford University’s Graduate School of Business. Platter serves on the San Francisco regional advisory board for Shop.org.
| | Andrew Rodrigues | Andrew Rodrigues
SEO Manager
Geary Interactive
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Andrew leads Search Engine Optimization (SEO) operations at Geary Interactive, working closely with all departments to integrate Search Engine Marketing (SEM) tactics into client offerings to give the highest possible campaign ROI. He has a diverse client industry background, which includes insurance, financial, automobile, ecommerce, online security, and hospitality with brands such as Answer Financial, Homefield Financial, Marriott, SC Johnson, Orchid Biosciences, Entrust, Sahara Hotel and Casino, and the UCSD Medical Center. This background gives Andrew the experience and knowledge to create successful client campaign strategies to address each client’s unique online marketing needs.
Andrew’s broad career background enables him to have a clear understanding of all aspects of full solution marketing campaigns. Past career experience ranging from software engineering at Kodak, to sales for DirecTV, to project management for SEO Inc., has equipped him with the ability to provide unparalleled consultation and campaign strategy to his clients. His unique combination of technical, sales, project management and marketing experience enables him to communicate effectively with all levels of client contacts, addressing their specific needs. Andrew holds a BS in Computer Science from the L.C. Smith College of Engineering and Computer Science at Syracuse University, along with various search engine marketing industry certifications.
| | Rob Schmults | Rob Schmults
VP. Sporting Goods Management
GSI Commerce
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Rob Schmults is Vice President, Sporting Goods Business Management at GSI Commerce. In that role, Rob oversees the teams responsible for the online stores of partners such as Major League Baseball, NASCAR, Reebok, The Sports Authority, and Timberland. He works closely with these and other partners to support their expansion into new opportunities including customized product, paper catalogs, and multi-channel commerce.
Prior to joining GSI, Rob ran the retail practice of Fort Point Partners, a leading e-commerce consulting and systems integration boutique whose clients included J.Crew, Martha Stewart, and Restoration Hardware. He also worked for McKinsey & Co. advising retail and media clients on e-commerce strategy, both in the US and Europe. Rob’s initiation into the Internet took place in 1994, when he joined internet software pioneer Worlds Inc. Rob received his BA from Yale, M.Phil from Cambridge, and MBA from Harvard.
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